CONTENTS
Cover Story
Revisiting RVDA Three Years
Later
RVDA - Supporting the Dealers' Vision
It's been three years since Mike Molino became
president of the Recreation Vehicle Dealers Association (RVDA). When Molino took over that
role, RV News visited him to discuss his plans and vision for RVDA/ This
month we revisit Molino to report on his progress and take an in-depth look at the
in-depth look at the inner workings of this important national association. Learn what
Molino has accomplished and what priorities he's focusing on today. Discover why, if you
are not a member of RVDA, It may be time to take another look and consider joining.
RV Dealer Education
and The RVDA Education Foundation
The RVDA Education Foudation was created to
help RV dealers become more professional and profitable. Read Jerry Greer's article to
find out how this organization is using innovative methods and materials to help dealers
and their employees reach this goal.
RVDA Convention/Expo Has
Something for Everyone at the Dealership
Read about the September event which is one of
the most important of the year for RVDA members.
Coast Distribution Show
Report
New Programs, New Products and New Ideas
During its annual Dealer Advantage Buying Show in
Las Vegas, Coast Distribution Systems unveiled a variety of new programs and products
designed to help RV dealers maximize the effectiveness and profitability of their parts,
accessories and service operations. Read what Coast CEO Tim McGuire sees as potential
market threats for dealers and what dealers should be doing to protect themselves from
these pitfalls. Learn about Coast's enhanced Internet program for dealers, new on line
catalog for dealers using Handy Management, and new seminar programs to help train dealer
personnel on selling parts and accessories.
RV Rentals Are Hot, Hot, Hot .
.
Bert Alanko, president of the Recreation Vehicle
Rental Association (RVRA). and president of MBA Insurance, says RV dealers who swore that
they would never become a rental dealer are joining the ranks of those offering RV rentals
in large numbers. In this report, Alanko outlines the "do's and don'ts" to those
either just getting involved or considering ecoming involved involved in RV rentals. Learn
what you should and should not do to assure success in renting RV's.
Salesmanship
Show Off or Turn Off!
This month Bob Zagami turns his attention to the
problem of the multitude of consumer RV shows that run simultaneously or back-to-back and
what impact it could be having on the RV dealers' bottom line. Zagami offers some tips on
what dealers might do to make sure their show presence is effective and profitable.
Editorial
A Dealer Report Card
Business is good as the 1998 RV Shipment figures
so dramatically attest. And while most RV dealers report banner-year sales, it might be
worthwhile to use last years' shipment figures as a report card for your dealership to
discover whether or not you are getting your fair share of the industry's growth. |
