CONTENTS
Cover Story
Leisure Time Marketing
Manufacturer's Agent
-- A Special Breed
Unless you are a supplier or a manufacturer's
agent you may not fully appreciate the special place manufacturer's agents play in the RV
industry. RV News goes behind the veil and looks at one of the best and oldest firms in
this business -- Leisure Time Marketing. See what important role the manufacturer's agent
plays in the RV aftermarket and how OEM manufacturers rely on reps for many of the
components that go into building an RV. See how this special breed of extraordinary sales
people take their entrepreneurial skills and help build business and create lasting
business relationships.
Voices--Wake Up!
By Tom Dewalt, Dewalt's RV Inc.
Well known and respected RV dealer Tom Dewalt alerts
his fellow dealers of the potential hazards of a new program designed to sell RVs over the
Internet. See why Dewalt and others are alarmed with iRV.com. See why he believes this
program will be a price-only "sell'em & forget'em" program.
Voices--Guaranteed Tire Failure!
By John Anderson, Founder, A'Weigh We Go
Anderson alludes to recent fatal motorhome accidents
while attempting to wake up the industry to some of the hazards of overloading coaches out
of the factory and improper tire specification. The warning addresses the issue of not
properly educating the RV buyer to the dangers of overloading. Read Anderson's comments
and suggestions for remedies as he draws on his eight years of weighing RVs.
Voices--iRV.com A New Industry Player that May Hurt Every Dealer's Bottom
Line
By Dan Holt, Publisher, RV News
Is the new industry company iRV.com a threat to both
the consumer and RV dealers?
Check this editorial to discover where iRV.com came from, what their plan is, who the key
players are and how it might impact your business.
Damon's Calderbank Represents
RV Industry at Indiana Economic Outlook Meeting
Calderbank sees no let up in the next three years
for the continued success of RV companies. He says that the only obstacles to continued
prosperity in the RV industry would be escalation of interest rates or fuel prices.
Salesmanship
Time--How much is it worth to you?
This month business columnist, Bob Zagami, focuses on
your time. What's so special about time? Everything.
Especially when it comes to sales people.
Product Spotlight
Introducing
the
Auto Boat Carrier
Read about the unique ABC, double decker trailer
which was designed to be towed behind a class A or class C motorhome carrying your car and
boat.
Editorial
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