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CONTENTS

Cover Story

Hitcharama - From Corporate America to Owners of a New Jersey RV Dealership

Michael and Alan Libove were successful businessmen with large corporations until the middle eighties. Learn why the Liboves left these positions with corporate America to take on the responsibility of owning an RV dealership in New Jersey. Read what challenges the brothers faced and learn whether or not their decision to join the RV industry was wise.

RV News Product Test
Monroe's Gas-Magnum RV Shocks

Can a shock absorber designed and tuned specifically for an RV significantly improve the ride and handling of a large Class A motorhome? That's the question Monroe posed to RV News recently when they invited us to participate in a "ride and drive" evaluation of their new Gas-Magnum RV Shocks. See how RV News rated the new shocks and the criteria for the test.

Workhorse Produces 593 Chassis in First Quarter

Last winter it was an open field in Northern Indiana, but today it's the site of a thriving manufacturing plant that is producing Class A chassis for RV manufacturers. Despite some naysayers, Workhorse Custom Chassis proved what can be done with the right amount of commitment and resources. During the first quarter of 1999, the industry's newest chassis builder produced 593 motorhome and commercial chassis.

Salesmanship

Don't stop talking: Everyone's a prospect these days!

Business writer Bob Zagami thinks that because the industry is experience good times that RV dealers may be letting their prospecting chores falter. When's the best time to do your prospecting? See what Zagami advises. What methods should you use? Zagami has a lot of helpful suggestions. Learn what to do now to insure that business will remain viable if there's another downturn.

Preliminary Findings of First RV Industry Satisfaction Study Revealed

J.D. Power and Associates reported top satisfaction criteria identified to date at the RVIA Annual Meeting in March. Although the report was preliminary findings it revealed some interesting facts about where we are as an industry and what the customer expects from manufacturers, dealers and campgrounds. Read what's important to consumers and draw your own conclusion about what you can do at your business to improve customer satisfaction.

Editorial

Park Trailer Industry at Odds with RVIA Over Access to RV Dealers

In 1994 RVIA eliminated manufacturers of park models from its membership. This month RV News takes a look at the challenges that the park trailer manufacturers have faced and what they are trying to do to solve their industry's problems,