CONTENTS
"RV Service Plus Network"
Driving Ahead
Everyone in the industry knows the growing
problem of the shortage of trained technicians to meet the needs of the ever increasing
customer base of RV owners. Read how the RVDA Education Foundation sees the problem and
learn what it's doing to improve information flow and educational opportunities for
technicians.
Voices
The Reality of Unmet Expectations
A Guest Editorial by Jim Calderbank, Director of Marketing
at Damon Corp. Calderbank takes a close look at the
current RV consumer detailing some of the pitfalls of trying to win this customer into the
RV lifestyle and points out what the industry must do to make sure that buyer is
satisfied.
Why is Winston NHRA Top Fuel Champion Joe
Amato Dragging RVs?
As part of a major new product introduction for
its Walker Mega Flow RV Exhaust, Tenneco Automotive invited NHRA champion Joe Amato to
participate in tests of various RVs and tow vehicles to demonstrate the difference their
new exhaust system makes. Read how the Amato tests turned out and what a subsequent
two-day ride and drive of these vehicles proved to RV News.
Dealer and Customer
Training is High Priority for Blue Ox
For the past several years Automatic Equipment's
Blue Ox® division has been incorporating towing safety and training seminars into its
marketing mix. Read how these programs not only help sell the product line, but also helps
create long lasting relationships, better-trained installers and a more informed group of
consumers.
Salesmanship
Handicapped or HandiCamping
This month Zagami encourages everyone in the RV industry to
find ways to share the RV lifestyle with those who may have a handicap. He points out that
these folks are capable of doing many of the same things we do everyday, and that they can
enjoy RVing right along side of us.
Point / Counter Point
The philosophical rift between RVIA and RVDA is
turning into a war of words as both organizations try to win the support of RV dealers on
the issue of binding arbitration. RVIA's position is presented by David Humphreys,
president of RVIA, and the counter point is presented by Randy Biles, owner of Pikes Peak
Traveland and current chairman of RVDA.
Product Spotlight
USAMS A Unique Portable
Satellite Mounting System
RV News has discovered a great new product
that will benefit both the RV consumer as well as offering a profit opportunity for RV
dealers and parts and accessories stores. Learn how this exciting new portable satellite
system for RVers is different and discover for yourself how it can enhance your parts and
accessories store profit picture.
Editorial
Shady People from Shady Places
RV News examines the role of the RV broker
in the RV industry and offers its opinion of the value they bring to dealers,
manufacturers and consumers. |
