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Electronic Edition |
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National Leadership Wayne Mertes, the Man Behind National RV's Success Wayne Mertes and his father started the company that evolved into National RV, Inc., in 1963. And even though Mertes and his partner sold the company a few years ago, he remains at the helm, calling the shots and guiding the company. Read how Mertes started and follow the transitions that the company has experienced and see where the company is today. Mertes' entrepreneurial spirit is as strong today as it was in 1963, and he has stayed totally involved in not only operating a $100 million business but he also guides the company in the types of products offered and the product designs. Read why even though he could retire comfortably he chooses to stay in the business. Market Expansion: Curtin Predicts Next 15 Years Will Show Steady Growth for Industry Dr. Richard Curtin, director of consumer surveys at the University of Michigan's Survey Research Center, says that millions of baby boomers entering the recreation vehicle (RV) market over the next 15 years will lead to steady growth for the RV industry. He points out that population growth in affluent pre-retirement age groups will fuel RV industry growth more than three times higher than the overall vehicle market. As you plan for the future, it will pay to keep abreast of what experts are saying, especially in view of the industry's commitment to launch a new market expansion initiative. Using the Internet Top Ten Excuses for Not Marketing My Business on the Internet Or, "If you are not marketing on-line currently, you will be out of business by the year 2000." Business consultant Gregory M. Lousig-Nont, Ph.D., believes there are two types of people in the world; those who readily embrace new technologies and those who are intimidated by them. And while he appreciates that some will approach new technologies with extreme apprehension, it is going to be hard to ignore the Internet. Greg calls the Internet a revolutionizing way to get business done. Read his ten excuses for not marketing on the Internet and see if you can see yourself making these same excuses. |
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Editorial-- Dealers: Who Will Pay
for Your Passage into the Future? RV News examines reasons for RV dealers to take a second look at membership in RVDA. Read what changes have taken place at RVDA in recent years and how important it is for dealers to throw their support behind the association dedicated to working for the collective good of all RV dealers. |
