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September 2010 -- Volume 37 Number 2
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July 28, 2010 554

Beats Out All Other Dealers in the U.S. and Canada

Independence RV Named "Best in America" for Newmar Customer Satisfaction for Second Consecutive Year

Pictured Back Row l to r: Independence RV's Andy Vernak, Jeff Courterier, Ricky Stiles, Jim Burdick, Todd Simpson, Newmar's Matt Utley. Front Row l to r: Independence RV's Ed Nicklaus, Tony Lancaster, Don Snell and Newmar's CEO Dick Parks.


Click Illustration for Larger Image
Pictured l. to r. Newmar CEO and Chairman of the Board, Dick Parks presents the 2009 Mahlon Miller Service Excellence Award to Independence RV's Service Manager, Todd Simpson, President/Owner Ronnie Jordan and General Manager Chuck Simpson.

A Customer Satisfaction Score of 95.24% - exceeded last year's score of 94.26% - earning Independence RV its second consecutive Mahlon Miller Service Excellence award for the best RV customer service in the nation from Newmar, a top manufacturer of Class A luxury motorhomes and "fifth wheels." The award was presented by Newmar's Chairman Dick Parks and Vice President of Service Operations Matt Utley to Independence RV President Ronnie Jordan and Service Manager Todd Simpson during a May visit to the dealership. Independence RV won in the super-competitive super-large RV category.

"The ten questions on the Newmar Customer Satisfaction survey cover the entire RV dealership experience, and an operation must receive high marks on all parts of the experience to earn this award," Parks said.

"Service is even more important today than it was five years ago…the way the market has been…customers have become savvier on the serviceability of a dealership. They're not buying just based on price, they want to know if the dealership can take care of them after the sale," said Newmar's Matt Utley. "Every single member of our service team knows that their first and foremost duty is to satisfy the customer - and they do. That's why we're being recognized with this 'best of the best' award for two years running," said Independence RV's Service Manager Todd Simpson. To even be considered for Newmar's top award, a dealer must score 90% or better in post-service customer surveys. To win, as did Independence RV, the dealer must beat out all other dealers throughout the United States and Canada. Independence RV is not new to awards - the dealership has been in the top tier of Newmar service providers for each of the past five years. This is the second time Independence RV has won the nation's top award.

by Independence RV

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