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CONTENTS

Cover Story

Randy Biles Elected RVDA Chairman
Dealers Come in Record Numbers to '99 Convention/Expo

Indicative of the great state of the RV industry, RV dealers broke all records for attendance at this year's convention and expo. Read what the speakers had to say about the future of the industry and especially note the J.D. Power and Associates report to dealers on the recent consumer satisfaction survey. Also, there's a full report about who was elected to lead the RVDA into the next century.

Salesmanship
Sales gets Service --
Service gets Sales

This month Bob Zagami talks about the importance of interaction between the sales department and the service department. Learn what suggestions he makes to improve this relationship and how it can benefit your business by happier customers and larger profits.

Louisville Show Preview
37th Annual National RV Trade Show

The 37th Annual National RV Trade Show in Louisville, KY, is just around the corner so if you haven't already done so, you need to make arrangements now to attend. For the latest information on the variety of programs, read the preview to make sure you don't miss anything.

A'Weigh We Go's John Anderson Completes Contract with Canadian Government

Consumer safety advocate John Anderson was called on by the Canadian government to check compliance of new regulations concerning "labeling" and weight issues. Read how Canadian RV manufacturers came out and learn what manufacturers in the U.S. can learn from this study.

Gary Chancy Elected President of RV Aftermarket Association
Valterra Products Named "Supplier of the Year"

Valterra Products took top honors at this year's WDA-The RV Aftermarket Association's Executive Conference in Phoenix by being named "Supplier of the Year". Read the agenda set by newly elected WDA chairman Gary Chancey for the association and learn what other awards were presented in the aftermarket categories.

Product Spotlight
Like Leather, Only Better
Ultraleather^®
Takes to the Road with Comfort and Luxury to Spare

Ultraleather offers the look and feel of the finest leather with advantages no leather or vinyl-based alternative could begin to offer. Read to find more qualities that make this product an oustanding choice RV owners.

Editorial

And Yet Another Conspiracy

RV News examines how some RV dealers are getting an advantage in the competition for the hearts and minds of RV buyers as well as learning some inside secrets to making their businesses more profitable.