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37th Annual National RV
As the RV industry prepares to make it's annual trek to Louisville for the 37th Annual National RV Trade Show, the event takes on new significance because it's the last major industry event of the year, but more importantly it will set the stage for business in a new millennium. Business is good for nearly every industry segment which is the ideal way to bring a close to this century and move into the 21st Century. The show will be November 30 through December 2, 1999. As usual, RVIA has put a lot of effort into creating an environment that will help stimulate buying and selling, viewing the latest innovations from RV manufacturers and seeing what new technologies are available for add-ons and new opportunities for aftermarket stores. Occupying a record 700,000-plus square feet of exhibits this year's event at the Kentucky Fair and Exposition Center (KFEC) Louisville, KY will host 86 RV manufacturer and over 300 supplier exhibitors. It is expected to draw more than 10,000 RV industry officials and dealers.
RVIA's traditional all-industry Outlook 2000 breakfast kicks off the show November 30 in a new location this year due to KFEC exhibit space expansion -- the Executive West Hotel's Mary Queen of Scots Ballroom. Continental breakfast will be served at 6:30 a.m. and the program begins at 7 a.m. This popular session, free to attendees with show badges on a first-come, first-served basis, will provide show-goers with the latest information about current industry conditions, as well as insights from industry leaders including RVIA president David J. Humphreys. Outlook 2000 will feature the debut of the Go RVing advertisements for the national campaign's $40 million second phase, slated to kick off in January 2000 and run through 2002. Go RVing Coalition chairman Tom Faludy and RVIA vice president of Public Relations and Advertising Gary LaBella will present the new ads and detail the campaign's extensive media plan. They will also review the success of Phase I and discuss how its performance set the stage for the expanded Phase II effort.
The 1999 National RV Trade Show will also feature a series of proprietary one-hour seminars held in the West Hall Lobby meeting rooms, conducted by exhibitors chosen in a lottery and offered at no cost to attendees. The topics for Tuesday, November 30 are: "Maximizing Profits for Your Business" by Empire Fire & Marine Insurance Co., 1:30-2:30 p.m.; "New Product Introduction/ Application/Installation" by American Technology Components, Inc., 3-4 p.m.; "The Travasak Sleep System" by The Travasak Co., 4:30-5:30 p.m. Wednesday, December 1 "Critical Steps to a Successful Sales Promotion in the New Millennium" by J&L Marketing, Inc., 9:30-10:30 a.m.; "Come Learn More About MagniFinder" by DTI, 11 a.m.-12 noon; "Flair-It Plumbing and Flex-Pex Tubing Plumbing Made Simple" by The Weiss Co./Flair-It, 2-3 p.m.; "The Hydro-Hot Heating System" by Vehicle Systems, Inc., 3:30-4:30 p.m. Thursday, December 2 "Technology Can Improve Your Bottom Line!" by Judy Carr & Associates, 11:30 a.m.-12:30 p.m.; "How to Make Money and Save Time Using the Internet" by Handy Management Systems/ EDN, 10-11:30 a.m. This years annual RVI Leadership Prayer Breakfast will feature former Chicago Bear - Mike Singetary. Singletary is a 12-year veteran of the NFL and was voted NFL Defensive Player of the Year twice. Off the field he is a successful businessman and uses a portion of his time doing volunteer charity work and promoting drug and child abuse education. The event is by reservation only and is being held at the Executive Inn West, Mary Room, on Wednesday, December 1 from 7 to 8:30 a.m. RVIA will provide daily television coverage of the National RV Trade Show to thousands of Louisville hotel rooms and various locations in the KFEC. RVN
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