CONTENTS
Cover Story
New Directions
Stromberg Carlson
In the four years that have elapsed since RV News last visited
Stromberg Carlson there have been some dramatic changes, both
in the leadership and direction of the company.
Bob and Charlie Brammer have taken Stromberg in a new direction
but have adhered to a dedication to the founding principals of
the company as far as product and customer relations. Read where
the company is going in the views of the dynamic young executives.
Winners
A Report on the 28th Annual Coho Outing
Once again five Michigan companies invited customers to Traverse
City for a weekend of fellowship and fun. There was a brand new
element in this year's event that changes a long standing tradition.
Read about this new ingredient as well as who did what in the
games.
Go RVing Market Expansion Update
After the industry overwhelmingly approved an industry supported
advertising campaign designed to expand the market, the advisory
committee and Eisner and Associates, the agency picked to execute
the plan have been working diligently to prepare the materials
which are scheduled to debut early next year. Read what is happening
to your market expansion program and what new programs have been
adopted to insure success.
Sony Expands DDS Marketing
Targeting RVs by Collaborating On Custom Products
Sony is targeting the RV consumer and expects to expand its market
opportunities for its brand of digital satellite systems. Read
how Sony is partnering with RV companies to help bring this technology
to the RV consumer and what new innovations they are bringing
to the RV marketplace designed specifically for the RV consumer.
Review 1997 RVs
RV News takes a look at some of the new RVs being introduced for the 1997 model year.
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