Airxcel, Inc. created a mobile showcase that the company debuted at the Winnebago Grand National Rally.
The showcase displays products from Airxcel’s RV brands and doubles as a service and installation hub at consumer rallies.
“The response at the Winnebago rally was overwhelmingly positive,” said Keith Walker, Airxcel advertising and events manager. “Owners enjoyed seeing and touching components that are typically not very accessible within their motorhomes. The ability for our product experts to fully showcase the features and benefits of our quality products is a real game-changer.”
The showcase enables sales staff to take products to customers, whether they are end-users, distributors or OEMs. Displays are transported to showcase audience-specific items. Permanent Coleman-Mach A/C units cool the trailer interior and demonstrate models’ operation.
