Alliance RV announced the launch of its third RV brand, a mid-profile fifth wheel dubbed Avenue.
Avenue features a 101-inch-wide body with a fully laminated floor, Azdel sidewalls, carpetless interiors and flush floor slides.
The Avenue follows the Paradigm and Valor in Alliance’s product lineup.
“Consistent with our Alliance customer-driven approach, we spent considerable time engaging with RVers to crowdsource the design of the Avenue,” Alliance General Manager Ab Saleh said. “Listening to the feedback from those who frequently use RVs has helped us design a fifth wheel that addresses many common issues and desires in this category.”
The Avenue will include RVs weighing from 9,000 to 12,000 pounds. Avenue will launch with four floorplans and plans to expand the lineup through 2021. Alliance RV expects dealer delivery later this summer, with manufacturer’s suggested retail price ranging from $65,000 to $80,000.
“We feel the unique design and features of the Avenue, combined with the Alliance RV service-first approach of ‘Do the Right Thing,’ will resonate in the market,” Saleh said.
Other Avenue areas of note include storage solutions, performance running gear enhancements, HVAC upgrades and its interior décor.