Aluminum Trailer Company (ATC) will continue implementation of a production strategy to prioritize pre-set RV models as the company begins a brand transformation.
The production change began in June when ATC launched its Limited series trailers. Production increased 30% to 40% since the change, ATC said, and the company expects similar results with its RV models.
“Production of the new 2022 ATC Game Changer RVs, launching in September, will embrace this strategy,” the company stated.
The company introduced a new brand logo that it said will incorporate design elements into other brand information and product lines.
ATC said it would provide more information on the 2022 ATC Game Changer and its brand direction in the coming months.
