Frost & Sullivan recognized Axalta Mobility Coatings with its 2021 Global Commercial Vehicle Coatings Company of the Year award.
Axalta earned the award for developing innovative coatings that address the evolving needs of OEMs in designing lighter-weight vehicles and exterior components. The new basecoat products are unique in the market because they can be applied directly on plastic substrates without an adhesion promoter, reducing the process to two steps.
Christeena Thomas, Frost & Sullivan’s senior industry analyst, said Axalta’s Rival DTM Topcoat RV901 and RV902 are direct-to-metal coatings that perform well in non-corrosive to mildly corrosive environments.
“Customers greatly value the product’s single-step application ability using conventional activators,” Thomas said, “which eliminates the need to create additional inventory of new activators.”
Axalta maintains a strong investment in research and development. This provides the company opportunity to continuously create and commercialize efficient coating solutions.
Axalta’s Imron Elite ColorPlus basecoat, launched in August, is designed specifically for the new and complicated paint schemes of recreational vehicles. ColorPlus uses 30% less material and reduces cycle time by 30%.
“Through constant innovation in product development and business operations,” Thomas said, “the company builds and commercializes differentiated and sustainable coating systems suitable for the changing requirements of customers with next-generation vehicles, such as electric and autonomous vehicles.”
Frost & Sullivan said Axalta won the Company of the Year Award because of its overall leadership position in the global commercial vehicle coatings market and exceptional performance.