Brown & Brown, Inc. will unify its Retail segment brands under the brand name Brown & Brown as of Jan. 1, 2022.
“Coming together as a single brand enables us to better serve our customers by simplifying and streamlining the use of our resources across the organization,” said P. Barrett Brown, president of the Retail segment and executive vice president of Brown & Brown, Inc. “Our brand is built on the quality and capabilities of our people and our service. We will continue delivering the excellent service our customers have come to expect, and we will add an increased ability to provide easy access to our broad range of capabilities, tools and market leverage.”
By doing business under a single brand name, Brown & Brown said it will be as connected nationally as it is locally. The unified brand will help bring clarity to the marketplace, Brown & Brown stated, and add visibility to its broad range of offerings across commercial insurance, employee benefits, personal lines, dealer services, risk management and other capabilities.
“Our ability to collaborate across a unified Retail brand will aid us in accelerating growth that can be reinvested in additional product innovation, teammates, technology and resources,” said J. Powell Brown, president and CEO of Brown & Brown, Inc. “We will maintain our dedication to our Culture of Caring and to the people and communities where we live, work and play.”
Brown & Brown will release a new logo for its Retail segment and launch a new, unified retail website and LinkedIn page in January. The brand unification only pertains to the company’s Retail segment, however, and does not include its National Programs, Bridge Specialty Group or Services segment.