The Route 66 Road Ahead Partnership has named Cruise America the Route 66 Centennial official RV rental partner.
Organizers said the collaboration will support nationwide programming, travel experiences and promotional initiatives celebrating the 100th anniversary of America’s legendary highway.
As the Route 66 Centennial approaches in 2026, organizers said millions of travelers are expected to explore the “Mother Road,” creating increased demand for authentic, flexible, family-friendly travel options.
Through the partnership, Cruise America will add the Route 66 Centennial logo on 300 of its rental RVs.
Route 66 Road Ahead Partnership Chairman Bill Thomas said Cruise America is an ideal partner.
“As we celebrate 100 years of the Mother Road, this partnership will help more people experience Route 66 the way it was meant to be enjoyed—on an unforgettable road trip,” Thomas said. “We are thrilled to welcome Cruise America into the Centennial family.”
Cruise America CEO Eric Bensen said the Route 66 Centennial is a once-in-a-lifetime moment.
“Cruise America could not be more excited to help lead the celebration,” Bensen said. “Whether you are an international visitor chasing the dream of the West or an American family hitting the open road, our RVs make Route 66 accessible, flexible and unforgettable. This partnership perfectly aligns with who we are and with the adventure that awaits travelers in 2026.”
