Go RVing’s webinar introducing dealers to future RV buyers is less than a week away. The webinar is scheduled for 1:30 p.m. Eastern time July 30.
Information presented in the webinar will be based on the “RV Owner Demographic Profile of Intenders” report. The Go RVing report was released in June and highlighted a changing landscape of prospective RV buyers, revealing that 16.9 million Americans are interested in purchasing an RV within the next five years.
The report said intenders are highly digital, relying on social media, YouTube and online listings more than traditional dealership visits to make buying decisions.
The webinar will feature insights from Ipsos Vice President Tim Reimer, RVIA Vice President of Membership and Research Bill Baker and Go RVing Senior Director of PR and Communications Monika Geraci.
The webinar will dig into five unique RV intender segments, each with its own motivations and purchase patterns.
This webinar is available exclusively for RVIA and RVDA members.
Click here to register.
