Dealer Sentiment Rebounds in August

A picture of the Baird RVDA Dealer Sentiment Index for August 2021

After slumping from spring highs, Baird’s Dealer Sentiment Index reported a rebound in current and future outlooks from dealers.

The survey, conducted jointly by Baird and RVDA, found dealers improving their current condition outlook in August. Dealers registered a 71 out of 100 on the Dealer Sentiment Index, up from a 65 in July. Current condition sentiment peaked in March at 81 before falling to 77 in June.

The three- to five-year outlook remains barely positive in August, with dealers scoring a 56 out of 100. However, that is up from a 54 in July, the first upturn in the long-term outlook since the spring.

July’s 54 had been the survey’s lowest point since 2011.

RVDA is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience.  RVDA is based in Fairfax, Virginia. For more information on RVDA, visit

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem.

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