Dealers’ Long-Term View Grows Bullish

A picture of the October Dealer Sentiment Index graph

Dealers are getting increasingly positive about the long-term industry outlook, according to the latest Baird Dealer Sentiment index.

The index, conducted jointly by Baird and RVDA, found the three- to five-year outlook improving to a 64 out of 100 in October. The level is up 5% from the 61 registered in September and up 18.5% from the 54 registered in July.

Among current conditions, dealers remained positive, although pulling back from recent months. Dealers registered a 64 in October, a 10% dip from the 71 registered in August and September.

RVDA is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience.  RVDA is based in Fairfax, Virginia. For more information on RVDA, visit

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem.

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