Dealers Show Shifting Feelings in Baird Index

A picture of the April RVDA Baird Dealer Sentiment Index

RV dealers are continuing to feel positive about current industry conditions, although slightly less so when considering future outlooks as compared with last month.

The Baird RV Dealer Sentiment Index found dealers scoring current conditions as an 80 out of 100 in April, slightly down from the 81 reported in the survey’s March conditions.

Conducted by Baird in partnership with RVDA, the index highlights dealer sentiment on current and future industry states.

Looking forward, though, dealers are feeling less positive about three-to-five-year outlooks. April saw a score of 60, down from March’s 64 score and becoming this year’s lowest. Baird’s senior research analyst, Craig Kennison, said the survey has seen future outlooks hit 60 “plenty of times,” but has not dropped below 60 since April 2016.

The outlook score reached 79 in July 2020, its highest mark in three years.

RVDA, the national RV Dealers Association, is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience. RVDA is based in Fairfax, Va. For more information on RVDA, visit

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem.

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