Education sessions focused on growing business with digital marketing are available through the RV Dealers Virtual Convention/Expo platform.
Those who missed the event’s live portion can view the on-demand workshops through Jan. 31.
“In these unfamiliar times, the virtual convention expo provided invaluable and actionable information to plan and forecast for next year,” Circle K RV Owner/Partner Tim O’Brien stated.
Between education seminars and Vendor Training +Plus sessions, there are 60 on-demand workshops covering all dealership operations aspects.
Some of the on-demand digital marketing workshops are:
All PR is Local: Using Community Influencers to Grow Your Business
Director, Strategic Marketing and Communications Courtney Bias, Go RVing
VP of Brand Marketing and Communications Karen Redfern, Go RVing
Learn how to identify potential social media allies in a community that can help reach more qualified customers, create general local PR and raise a dealership’s profile.
Level Up: 7 Digital Tactics to Immediately Elevate Your Brand & Drive More Visitors to Your Dealership
VP of Audience Growth Simon Heseltine, Trader Interactive
This session offers the seven digital tactics needed to elevate a dealership’s online presence.
New Google Ads Targeting Restrictions: What You Need to Know
Creative Content Strategist Betsy Sprenkle, 9Clouds
Sales and Outreach Manager Matt Stoffel, 9Clouds
Google will restrict ad targeting capabilities for RV dealers and other industries. Learn what these changes are, why they are happening and how dealers can maintain strong results with their Google advertising dollars.
Take Advantage of the New Normal: Marketing Tactics to Optimize Your Rental Income
VP of Recreational Brands Paige Bouma, Trader Interactive
Dealers will learn how to use consumer buying habits to better influence their digital marketing strategy.
Vendor Training Plus+ sessions
How to Use Texting to Double Your Inbound Leads
VP of Business Development Trevor Allred, KENECT
Learn how to attract and convert more customers via text messaging from a website, Google or Facebook, and how to text from an existing business line instead of personal cell phones.