Atlas Trailer Coach Products will host a virtual distributors show Nov. 19-20. The distributor has hosted its show virtually since 2020.
Atlas General Manager Art Tischer said rather than investing in airfare and hotels, “we feel we can offer better programs and better pricing for the dealers by doing a virtual show.”
Tischer said virtual attendance is often higher than an in-person show because of the digital format. Over 300 dealers and over 100 suppliers are expected to attend this year. Usually, around 120 suppliers attend the show.
The company’s software chat feature enables dealers to talk with suppliers and Atlas employees. Atlas offers extended payment plans.
Tischer said, “We just feel it is in everyone’s interest to provide an opportunity to purchase for the 2025 year through a virtual show.”
The exhibitor registration deadline is Sept. 30.
Tischer said he expects dealers to be cautious, but he hopes the industry will begin to improve in 2025.
