In the span of less than four years, Braxton Creek Recreational Vehicles has made a strong push into the towables market. President and CEO Jim Jacobs said the company is exploring a number of new model concepts and floor plans.
Jacobs, an veteran RV executive who joined the Shipshewana, Indiana-based manufacturer in November 2018, is particularly enthused about the company’s Bushwacker Plus. An offshoot of Braxton Creek’s Bushwacker teardrop trailer line, Jacobs describes the Bushwacker Plus as a “stand-up teardrop.”
“It’s bigger than our traditional teardrop trailer,” Jacobs said, “and along with a host of additional convenience features including an expanded wet bath, it offers a 6-foot ceiling height.” The model, he said, weighs in at less than 2,000 pounds.
“We’ve done phenomenally with it,” Jacobs said, “and we’re now looking to expand the line with new floor plans we believe will do quite well. It’s a growth market and we have a unique position in it.”
Another line Jacobs is bullish on is the Braxton Creek LX. The LX laminated travel trailer was introduced last March at RVX: The RV Experience trade show in Salt Lake City.
“We’ve implemented a lot of upgrades since the product launch,” he said, “and have moved the needle considerably on product development.” Built around an Aluma-Tru superstructure with an under-storage aluminum frame, the LX series of travel trailers is now available in eight floor plans from 28 feet, 2 inches to 34 feet, 8 inches. All Braxton Creek LX models have an 8,800-pound GVWR.
Also on the horizon, he said, will be a number of smaller, single-axle travel trailers added to Braxton Creek’s lightweight BX series.
“We’ve been conservative in growth,” Jacobs said. “We don’t want to add dealers simply to increase distribution. But, we’ve been aggressive insofar as introducing products. We stay close to the market—I’ve been going to the RV shows, as have other members of our team—and things we hear from consumers keep us on our toes insofar as new-product development.”