Youngblood’s RV & Outdoor (YRV) reached a “milestone” earlier this month after the business introduced a new company name and stated a mission to become an outdoors “one-stop-shop.”
The Mayfield, Kentucky-based dealer – formally known as Youngblood’s RV Supercenter – announced its rebranding efforts April 6. A decision to add new product lines and outdoor brands sparked the company’s new name, which “only made sense” in Youngblood’s outdoor experience-focused goal.
“We truly want our stores to be a one-stop-shop for customers to come and get everything they need and want to experience the outdoors in their own way,” said the company stated. “Whether that be at a campground, national park or right in their own backyard, we have got you covered.”
The dealer’s first outdoor lifestyle brand was outdoor cooker Big Green Egg. Since then, the company has added product lines such as Blackstone griddles, Icon Electric Vehicles, Challenger Designs outdoor kitchens, Pelican coolers and Summerset grills, among others. Owner Roger Youngblood said more brands will be added to the business throughout the coming years.
“The events of the last year have given everyone a new love for the outdoors,” Youngblood said. “In the coming months, we will be adding new product lines and outdoor accessories to serve our customers who are wanting to experience the outdoors in a new way.”
The rebranding came with other recent initiatives, including a move to relocate YRV’s Paducah, Kentucky-based dealership 6 miles down the road. The new facility will include 10 or more service bays, an indoor RV showroom and customer education facility, Youngblood said. What was a 5-acre facility will become more than 35 acres after the change.
YRV also has locations in Mayfield, Kentucky, and Cape Girardeau, Missouri.
“The move to this new location was logical and more sustainable for the growth that our business is seeing and projecting,” the YRV team stated. “The core reason why, is our desire to give our customers the best buying experience possible.”
The company’s expansions sparked a growing workforce, with more than 40 new employees at YRV’s three locations. YRV’s Mayfield site also is getting updates. The service center’s recently expanded redesign provides customers an improved drop-off and pick-up spot.
“We expanded to have an open room with a lobby and two booths, where customers can come in and discuss any needs and questions with our dedicated and knowledgeable product support representatives,” the YRV team stated. “Again, as business continues to bloom, we needed more space and also wanted to create a better experience for our customers.”
Lastly, YRV restructured its upper management to include all company family members, along with well-known industry veteran Wes Williams as general manager.