Furrion Distributor Rebrands, Sharpens RV Focus

A picture of the Exertis logo

Less than a year after Furrion appointed Stampede to be its exclusive North American distributor, Stampede announced a rebranding.

Stampede’s operations in North America and Latin America are rebranding as Exertis, aligning with other Exertis units around the world. In addition, Stampede will be part of a specialist division focused on the RV industry called Exertis Mobile Living.

“Today’s RV is increasingly a compact and mobile version of the modern living environment,” Exertis President and CEO Kevin Kelly stated. “RV owners expect to have access to the same smart appliances and entertainment technologies they enjoy in their traditional home.A picture of Exertis President and CEO Kevin Kelly

“They want the freedom of a life on the road but not at the expense of staying connected to the larger world,” he continued. “This evolving RV market requires a range of products, networked solutions, after-market training and service support never before needed. This is the wheelhouse of Exertis — a global specialist distribution enterprise that adds value across specific markets: ProAV, Gaming, Consumer Electronics and, now, Mobile Living, fueled by Furrion’s world-class leadership in product design, engineering and manufacturing.”

Furrion CEO Aaron Fidler said the creation of a division focused on the RV industry marked the next step in Furrion’s long-term business development.

“Backed by the scale and resources of a truly global distribution and supply chain management industry leader, we will be empowered to offer our resellers more products, programs and support than ever before,” Fidler stated. “The timing of this launch couldn’t be better given the rapidly growing audience of mobile living consumers.”

The creation of Exertis Mobile Living is part of a global company project to create units with a defined specialty focus, then staffing those with subject matter experts and resources.  Exertis Mobile Living will be offering RV resellers a broader array of products and programs that enhance and go beyond what Furrion currently offers.

Sales of Furrion products exploded over the past eight months, Kelly said. As a result, Exertis Mobile Living is hiring across all job categories at its South Bend, Indiana, mobile living distribution center.

“A record number of first-time RV buyers have entered the market because of COVID-19 and this is going to fundamentally change the nature and size of the market,” Kelly stated. “We believe the market will become less a market of traditional campers and more a market of mobile modern consumers who very much expect to be able to enjoy the latest in technologies across all lifestyle product categories.”

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