In its latest look at consumer trends, Go RVing cited two areas in July data surrounding events and travel.
In the first case, Go RVing said music festivals were popular again. The trend is key, Go RVing said, because festivals attract diverse crowds. Those fans can be shown how RVs serve the events.
“According to a YouGov study,” Go RVing said, “RVers are twice as likely to attend a music festival this summer than the general population.”
On the travel front, Go RVing said travelers are returning to normal practices and airports are recovering to pre-pandemic levels.
Go RVing said there was a small window of time left to reach consumers still hesitant about flying. The group said it is helpful to show the unique benefits of RVing, including the opportunity to enjoy the journey and make lifelong memories along the way.