Go RVing won big at the National Radio Mercury Awards June 9, bringing home the top prize in two categories as well as the event’s highest honor, Best in Show.
The top prize for a radio campaign went to the Go RVing for the “Don’t Let Your Vacation Ruin Your Vacation” campaign. The top prize for sound design was awarded to Go RVing for the unique spot created in conjunction with “The Addams Family 2” film. The Mercury Awards’ top honor for Best in Show recognized Go RVing’s “Air Travel” spot, which beat out competitors including McDonalds, Hulu, Geico, Ad Council, Progressive Insurance and Heinz.
“These wins are only possible with a team stacked with passionate, creatively driven, ‘Yes, we can’ kind of team members,” Go RVing CMO Karen Redfern said. “We are exceptionally lucky to have creative partners, FCB Chicago, who collaborate seamlessly with our in-house team and support great ideas from start to finish.”
Winners at the 2022 Radio Mercury Awards were announced at the 31st annual awards presentation held virtually and in person at Sony Hall in New York. The Radio Mercury Awards recognizes and awards radio commercials and campaigns that successfully harness radio and audio creative tools to tell a story. The annual competition draws entries from advertising agencies, radio stations, production houses, and educational institutions across the country.
“It has been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners,” said Ale Ortiz, Campbell Ewald executive creative director and Radio Mercury Awards chief judge. “The final round jury and I were very impressed by the winners’ ability to not only entertain listeners but tell stories through radio and audio.”
“This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message,” said Erica Farber, Radio Advertising Bureau president and CEO and Radio Creative Fund chair. “This was an incredible night for radio, and it was so great to celebrate with everyone both in-person and online.”