Go RVing launched two new series of radio ads that will run through October, RVIA stated. One ad will be aimed at families and the second will target a younger, child-free audience.
The first series, Don’t Go There, aims to grab the attention of families with relatable scenarios that highlight the frustrations of traveling with kids on a traditional vacation.
RVIA said any parent that has flown with children or checked into a hotel undoubtedly will be reminded of a situation with the scenario playing out in the ad. Through funny situations, the ads explore what it’s like to fly with kids – “where are my snacks? Don’t touch that! We’re just 15th in line for takeoff” – the long lines at amusement parks – “it’s hot, we’re hungry, are they cutting the line?” – and even magnetic hotel key cards that never seem to work as a family attempts to get into their room on a less-than-calm walk down the hallway from the elevator.
Just as frustration reaches a boiling point, RVIA said, listeners hear “Don’t Go There, Go on a Real Vacation.”
Go RVing is testing a new radio series aimed at a younger audience based on Reddit threads discussing nightmare vacation scenarios that consumers wish they could forget. The ads are based on real events shared online, RVIA said.
The 30- and 60-second versions of both series can be heard on Premiere, Westwood One, Katz Alliance, Skyview Network, Pandora, and Spotify through mid-October.
