Go RVing’s interim spring 2025 “Don’t Go There” marketing campaign earned two top honors in the 2025 Muse Creative Awards.
The campaign’s 30-second commercials, “Hotel Hassles” and “Airplane Problems,” won Platinum and Gold awards in the Travel category.
“Hotel Hassles” received a Platinum award, Muse’s highest honor, highlighting the unpredictability of hotel stays. “Airplane Problems” earned a Gold award for its take on the frustrations of commercial air travel.
Go RVing said both ads highlight the convenience, comfort and freedom of RV travel as an alternative to traditional vacation travel.
Senior Vice President and Chief Marketing Officer Karen Redfern said, “The awards reflect the power of creative storytelling and the resonance of our message with travelers looking for a less stressful way to get to and enjoy their destination. The ads, while light-hearted, are spot on. Most parents, including me, have shared the same travel woes.”
The Muse Creative Awards are an international competition that celebrates excellence in creative and design work across a wide range of industries. The awards were established in 2015 by the International Awards Associate (IAA). Submissions are judged by a panel of internationally recognized creative professionals. For 2025, the competition received more than 6,300 entries.
