Highland Ridge RV Adds Lead Management Platform

Highland Ridge RV logo

Highland Ridge RV launched its Aimbase lead management platform.

The platform is powered by Rollick and its marketing technologies. Highland Ridge said
Aimbase delivers qualified sales leads to dealers, provides automated communications and offers robust analytics to measure and enhance performance.

The Aimbase platform can be accessed via desktop or mobile app. The service provides real-time engagement information for each specific lead.

“We are excited to launch the new lead management system for Highland Ridge,” said Trey Miller, Jayco, Inc. director of corporate marketing. “This is the last of our four brands to complete the migration to the Aimbase platform, which was scheduled in correlation with the launch of the all-new highlandridgerv.com website.”

Dealers have the opportunity to send leads directly to their existing Customer Relationship Management (CRM) system. The platform offers integrations with 24 of the most widely used CRM systems in the industry.

For more, visit: https://gorollick.com/company/crm-request/jaycoinc/


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