
Kampgrounds of America, Inc. (KOA) launched the KOA Icon Award program, celebrating campgrounds that demonstrate exceptional operational excellence, customer satisfaction and a commitment to the KOA brand.
The KOA Icon Award is granted to the top 10% of KOA campgrounds across North America based on criteria. Among the program’s criteria are growth in camper nights, Net Promoter Scores and engagement with KOA programs that drive brand excellence.
The Icon Award replaces the President’s and Founder’s Awards. The new recognition focuses on measurable performance metrics and brand participation.
President and CEO Toby O’Rourke said, “The KOA Icon award-winning campgrounds exemplify what it means to deliver excellence in every aspect of the camping and outdoor hospitality experience. Their unwavering commitment to operational excellence, camper satisfaction, and innovative engagement with KOA programs set the standard for the entire KOA system.”
KOA Icon award-winning campgrounds will enjoy unique benefits designed to amplify their achievement, including dated logo placement on KOA.com, enhanced award designation marketing materials and recognition in KOA corporate marketing initiatives. The honor prioritizes delivering exceptional service and fostering a loyal camper base.
For a complete list of KOA Icon campgrounds, click here.