Lance Camper launched a new marketing campaign called “Now Boarding” designed to provide the new RV buyer with what many seasoned RVers have come to appreciate about the “Ultimate Social Distancing Machine.”
“Based on what our current owners are sharing on our social media platforms, what the media is picking up on and what we have experienced in the last two months, the campaign is designed to communicate the quality and features of a Lance Travel Trailer or Truck Camper that allow you to “Control your environment while creating memories,” said Bob Rogers, Lance Marketing Director.
The new campaign also communicates optional product features including solar panels, lithium batteries and inverters. The campaign will promote how these new products allow Lance owners to be “powered up as well as connected wherever their journey takes them.”
“We want our customers to know that Lance has been building high-quality adventure seeking social distancing machines for 55+ years and that our valued dealer partners are ready to assist them in a safe environment with the selection and service of their Lance RV,” Rogers said.
The campaign’s components consist of print and digital ads, which can be used locally at the dealer level. The campaign is also supported by content shared through Lance’s social platforms and email that reinforce the messaging.
Founded in 1965, with headquarters in Lancaster, CA, Lance Camper Mfg. Corp. is a manufacturer of composite-built truck campers and travel trailers in North America. Lance Camper Mfg. Corp. is a REV Recreation Group company and a subsidiary of REV (revgroup.com)