Lazydays RV has hired Tom Peterson as its new Chief Marketing Officer (CMO). Is his previous position he served Youfit Health Clubs as CMO. He previously held CMO roles at Ovation Brands and The Krystal Company, both large restaurant chains. He also worked previous as CMO for Aaron’s Inc, a consumer goods leasing company.
“We are very excited to have Tom join the Lazydays team,” Lazydays RV Chairman and CEO Bill Murnane said. “Tom’s strong leaderships skills, deep understanding of digital marketing and data analytics, and demonstrated success building and managing industry leading marketing organizations will facilitate our growth.”
Mr. Peterson received his Bachelor of Science in Business Administration from Slippery Rock University in Slippery Rock, Pennsylvania.
In his new role, Peterson will direct marketing for Lazydays RV’s 126-acre dealership and campsite in Florida and dealerships at The Villages, Florida; Tucson, Arizona; Minneapolis, Minnesota; Knoxville, Tennessee; and Loveland and Denver, Colorado. Lazydays RV also has a new dedicated Service Center location near Houston, Texas.