Specialty vehicle manufacturer The Shyft Group is launching a retail investor and shareholder perks website through a partnership with TiiCKER.
Investors who register and validate ownership through TiiCKER can qualify for branded Shyft Group apparel and gift cards from publicly-traded national retailers, delivery and service companies. The company plans to launch a Shareholder Store on the website.
TiiCKER is a consumer platform that provides “unique” access to stock perks and commission-free trading, in addition to insights and articles spotlighting individual investor engagement.
“It was important for us to show our retail investors how much we appreciate their support – as owners and often users of our vehicles,” Shyft Group CEO Daryl Adams said. “TiiCKER provides an opportunity to thank our retail investors for their loyalty and interest in Shyft, and now we can validate their stock ownership to communicate with them and offer new perks in the future.”
“Online brokerage firm assets grew 49% in 2020 and now sit at $13.3 trillion,” TiiCKER founder Jeff Lambert said. “This rise of retail investors underscores the necessity for public companies of all kinds to engage with their shareholder base. By targeting this key affinity audience of consumer shareholders, and helping them make the connection not just to Shyft, but to the major delivery company brands and RV manufacturers and specialty vehicle makers who are their customers, Shyft is tapping into their most loyal fan base – owners.”
The Shyft Group manufactures and assembles RVs, specialty vehicles, commercial and fleet vehicles. It is the parent company of Spartan RV Chassis.
