Two Constellation Dealership Group leaders will host a workshop on reaching the next generation of buyers in the digital marketing track at the 2021 RV Dealers Convention/Expo.
The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.
Sara McGuire is Constellation’s content marketing manager and Kseniya Savelyeva is the company’s chief marketing officer.
The workshop is titled “To Infinity and Beyond: Marketing to the Next Generation of RV Buyers.” The session takes place from 9-10 a.m. Nov. 11. The workshop will show attendees how to market to a new generation that has ideas about how things should work.
Learning objectives for the session include:
- What millennials and Gen Z consumers care about when shopping for RVs.
- Practical, manageable tips for maintaining a strong online presence.
- How to translate traditional customer service into modern communication loops.
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.
