After posting record-breaking numbers North American Trailer Dealers Association (NATDA) membership and NATDA Trailer Show attendance, NATDA promoted Andria Gibbon to executive director.
Under Gibbon’s leadership in 2021, dealer attendance for the annual NATDA Trailer Show increased 2% over its previous 2017 record. From exhibitors and attendees alike, this year’s edition of the show, returning after a two-year hiatus, was deemed a large success. In fact, Gibbon was nominated for a TSNN Award for the show’s glowing praise, an accolade that will be officially determined in December.
“After 2020’s pandemic, it was paramount that our association do everything right in 2021,” NATDA President Andy Ackerman said. “Andria proved very quickly that she is the right person to take both our show and association to new heights moving forward.”
Meanwhile, association membership increased across the board thanks in large part to Gibbon’s membership programs. In total, NATDA’s dealer membership has grown 19%, its manufacturer membership 15%, and other industry-related companies 20%.
“Andria’s history of association work proved successful right away, as she developed solid plans and efforts to make our association a key cog in trailer dealers’ eyes,” NATDA Vice President Amy Ackerman said. “We could not be more excited to see her efforts continue.”