PureCars, a digital marketing technology and services for dealers, appointed Guy Super as chief revenue officer (CRO), and Kate Colacelli as chief marketing officer (CMO).
With nearly 20 years of industry experience, Super joins PureCars after serving as vice president of sales for Outsell, where he was responsible for accelerating nationwide growth for the company’s customer engagement platform. Before joining Outsell, he was a sales director with Dominion Enterprises.
As PureCars’ CRO, the company said Super will drive sales acquisition efforts.
Colacelli joins PureCars after serving as vice president of marketing for Dealer-FX, a leading provider of automotive service lane technology. A 20-plus year industry marketing veteran, Colacelli brings extensive experience leading marketing and product teams for automotive software providers and has a proven track record in the areas of digital and social marketing strategy, branding and public relations. Colacelli will be responsible for all PureCars’ marketing activities including go-to-market strategy, brand building, and lead generation.
“Guy and Kate demonstrate not only the growth PureCars has experienced, but also our ongoing commitment to helping our customers clearly see the value we bring to their business,” said Jeremy Anspach, CEO of PureCars.
