PureCars acquired truPayments, a move PureCars said expanded its martech and services suite to include personalized payment shopping.
truPayments, LLC is a financial technology company providing digital retailing solutions to RV, automotive and powersports dealerships, as well as lending institutions.
PureCars tech optimizes media buys to achieve lower ad costs per unit sold and per RO, resulting in increased dealership profitability. truPayments’ tech converts shoppers earlier in the buying process, further reducing dealership advertising costs.
PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
truPayments solutions include shop-by-payment and trade-in tools, providing shoppers with personalized, relevant payment information to create more frictionless online buying experiences. Lender data integrations ensure quoted payments are accurate, whether online or in store.
“Automotive shoppers today expect more from dealerships at every stage in the buying cycle,” said Jeremy Anspach, PureCars CEO. “The unification of PureCars’ martech and truPayments’ fintech represents an organic evolution for both companies that will result in even greater cost efficiencies for our dealers and partners, as well as superior shopping experiences for the customers they serve.”
The acquisition of truPayments will add even more payment data to PureCars’ data warehouse, enabling dealers to serve payment-relevant ads to shoppers, and convert those shoppers to buyers, earlier in their buying journey.
“The opportunity to directly integrate martech with shopping personalization and digital retailing is groundbreaking,” said Tarry Shebesta, truPayments CEO. “The synthesis of the underlying data and technology sets the stage for us to have a significant positive impact on the car buying process for consumers, as well as the advertising and retailing experience for dealerships.”
PureCars is a leading martech and advertising intelligence provider for automotive retailers and marketers. truPayments is a shopping personalization and fintech platform.