A Newbook report found that today’s outdoor traveler looks different than even a few years ago. According to the just-released “RV & Camping Consumer Insights Report 2025,” a new wave of digitally savvy, convenience-driven guests is reshaping the RV and campground experience.
Newbook is a property management software provider for RV parks and campgrounds.
The report, based on a survey of over 1,000 U.S. outdoor travelers, shows demand for quick getaways, reliable connectivity and clean facilities now rivals the draw of scenic views and classic campfires.
Newbook General Manager Shaun Cornelisu said, “Today’s campers expect a seamless experience from start to finish. They want the freedom of the outdoors with the ease and speed of modern tech—and they are rewarding the campgrounds that deliver both.”
Over 64% of travelers now book trips online, with millennials (75%) and Gen Z (71%) driving adoption. Only 36% book directly with properties.
Although 78% of guests expect high-speed Wi-Fi, most are not using it for remote work. The report said they are looking to stay connected for entertainment and social sharing. Younger travelers said they are open to extending trips if working remotely is an option.
Newbook said 39% of Gen Z and millennials booked a tent camping experience last year, nearly four times the rate of baby boomers.
The report said 71% of respondents ranked clean bathrooms as a top priority, more than any other amenity, including Wi-Fi. For 62% of travelers, cleanliness is the single most important reason they return.
Nearly one in five travelers brought pets along on recent trips, with millennials and Gen Z far more likely to prioritize pet-friendly accommodations than older generations.
For 44% of travelers, their longest trip was one or two nights. Younger travelers said they are more likely to stay three to six nights.
Cornelius said, “We are seeing more variety than ever before in how people travel. Operators need to support solo Gen Z travelers, families with kids and pets and weekend warriors—all at the same time. Flexibility and clarity are critical.”
