Rollick Inc., a relationship technology provider for the marine, powersports, and RV industries, launched Rollick AdDriver, an advertising platform for companies that target outdoor recreation shoppers.
Using various digital advertising tactics, AdDriver allows recreation OEMs, insurance companies and accessory providers to reach members, consumers and employees of Rollick’s affinity partners. The company does this through the GoRollick family of websites, as well as consumers shopping on targeted outdoor recreation-focused websites.
Rollick piloted AdDriver in late 2020 through its GoRollick Marketplace channel.
After significant early success, the product expanded to include marketplaces across all recreational vehicle categories. The network currently includes J.D. Power NADAguides.com site, BoatCrazy, Golf Cart Resource and Motohunt. Rollick said more will be added. The publishers feature traditional advertising on their website pages, plus native options that are available only through AdDriver.
Adam Lasker, Rollick’s partnerships and consumer marketing senior vice president, said the targeting used in AdDriver is contextual to a best-in-class audience.
“The best part is that the network will continue to grow as we add to our list of affinity and outdoor recreation website partners,” Lasker said. “We aim to have the best, most effective advertising platform in the powersports, RV and boating industries.”
A recent study found that consumers using the GoRollick family of websites have higher disposable income than the average American consumer, as well as larger families and a higher employment rate. The study also found GoRollick users have close rates that are more than 2.5 times greater than industry benchmarks. Campaigns with pilot advertisers yielded significantly better click-through rates, sessions and time-on-site versus industry benchmarks, Rollick stated.
Henry Crook, Generator Media communications strategy supervisor, said native ads contextually integrated into the user experience attracted his company to Rollick.
“Our initial results have been extremely encouraging,” Crook said, “the relationship management has been excellent, and we are excited about what we can do together.”