Technology provider Rollick is touting 100 OEM brands and thousands of U.S. RV, marine and powersports dealers that now use its marketing technology, Aimbase.
In April, the company signed Jayco and its Entegra Coach, Starcraft RV and Highland Ridge RV brands. The addition pushed Aimbase’s OEM customers to 100. The company stated its users represent nearly 50% of all RV unit sales and 65% of marine unit sales in the U.S.
“Aimbase is the only marketing technology solution specifically designed for the needs of the RV, marine and powersports industries,” said Jeff Coffman, Rollick senior VP for enterprise solutions and marketing. “Our OEM customers choose Aimbase because it integrates with dealer websites and dealer management software, is easy to deploy and maintain and is built specifically to support a two-tier distribution model.”
Brands that use Aimbase’s enterprise lead management, marketing automation and customer lifecycle management tools include Jayco, Keystone RV, Heartland RV, Winnebago, Grand Design RV and more.
“We use Aimbase because of its seamless integration with our satisfaction survey system, and Rollick’s backend programming of our website,” said Shelley Tubaugh, vice president of marketing at Grady-White Boats. “It allows us to reach potential customers, efficiently distribute leads to dealers for follow up, and nurture new prospects from the OEM level. Rollick offers many tools to help manage our customer journey and we enjoy working with their team.”
Learn more about Aimbase and its OEM support here.
