Registration for the first in-person RVIA event in two years opens next week.
The RV Aftermarket Conference is scheduled for Aug. 9-12 in Atlanta and is open to all association members. Registration opens at 10 a.m. ET April 26.
RVIA stated the conference’s focus is supporting a purchasing experience to benefit supply chain members and RV consumers. The aftermarket contributes 3,187 jobs, $272 million in wages and more than $750 million annual economc output, according to an RVIA impact study.
The agenda will include one-on-one appointment sessions between suppliers and distributors, as well as thought leaders discussing the state of the RV industry.
In addition the RV Aftermarket Conference will debut a 90-minute workshop designed to help members bridge the knowledge gap between new RV consumers and how aftermarket products are applied.
RVIA stated the session will focus on three areas:
- Data: Go RVing recently completed an RV Owner Demographic Study that features consumer preferences, purchasing intent and satisfaction. The session will explore the study and offer interpretation on how this effects the aftermarket segment.
- Connection: The session will cover how social media can be employed to help suppliers, distributors and dealers connect to consumers on how to use and apply Aftermarket products.
- Dealer Council Roundtable Discussion: The session will feature live discussion with industry leaders on how to best serve tomorrow’s consumer.
The conference will be conducted at the Embassy Suites by Hilton Atlanta at Centennial Olympic Park. RVIA stated it has been working with the property to provide a safe and healthy meeting environment. The event will follow CDC and state guidelines, and attendees will be asked to engage in appropriate physical distancing measures whenever possible. Additional measures include encouraging regular and thorough hand washing and sanitizing and properly used facial coverings.
In addition, RVIA said it will provide:
- Personal-sized hand sanitizer for all attendees and hand sanitizer stations positioned throughout the conference center
- Responsible seating for meeting spaces that can accommodate social distancing
- Appropriate signage/floor decals to reinforce spatial distancing and safety reminders
- Physical distancing & flow control measures