RV Retailer Buys California Dealerships

A picture of Holland RV Center staff with RV Retailer executives after the dealership was sold to RV Retailer.

RV Retailer, LLC (RVR) acquired Holland RV Center and its three stores in Southern California, as well as Folsom Lake RV in Northern California.

The purchases expand RVR’s presence in California to six stores and total store count to 81.

“We are excited to acquire these incredible businesses and grow our presence in California which is the second-largest RV market in the United States,” company President and CEO Jon Ferrando said. “Holland RV Center has a strong motorized and towable business, with three locations in San Diego and Palm Springs. Folsom Lake RV is in the Sacramento market with a focus primarily on towable brands. Both markets have strong RV demographics.”

Ferrando thanked the dealership owners – Mike Dykstra and Hector Wilbur at Holland RV Center and Charlie and Debbie Langdon at Folsom Lake RV – for choosing RV Retailer to buy their stores.

“We enjoyed meeting all of the Holland RV Center and Folsom Lake RV dealership associates,” Ferrando said, “and look forward to welcoming them into the RVR family of stores.”

Holland RV Center’s three locations are in Palm Desert, San Marcos and Santee. They serve the greater San Diego and Palm Springs markets. Among Holland’s brands are Grand Design, Newmar, Fleetwood and Keystone.

Folsom Lake RV is located in Rancho Cordova, off Highway 50. The store’s brands include Alliance RV, Freedom Express and Keystone (Montana and Cougar).

A picture of Folsom Lake RV staff with RV Retailer after RV Retailer bought the California dealership
(L to R) Folsom Lake RV owners Debbie Langdon and Charlie Langdon with RV Retailer President and CEO Jon Ferrando and Raul Rodriquez, RV Retailer senior VP of corporate development.
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