AutoAPR, a service provider of website engagement tools for the RV and other industries, was acquired.
TradePending bought AutoAPR. TradePending is a provider of vehicle valuation and merchandising software solutions to car dealerships. The company is backed by The Capstreet Group, a private-equity firm.
AutoAPR is based in Charlotte, North Carolina. The company was founded in 2016 and offers lead generation website plug-in tools for dealers to help consumers understand what they can afford.
AutoAPR founders Dan Mayer, company CEO, and Daniel Congrove, company chief technology officer, and their employees will join the TradePending team.
“Joining TradePending is truly a great opportunity for our employees and customers to be part of a fast-growing company dedicated to improving the automotive buying process,” AutoAPR CEO Dan Mayer said. “With similar target customers, TradePending’s team can immediately begin selling our products and expand our reach. We couldn’t be more excited to join the TradePending family.”
