RVDA Event Highlights More Speakers

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A trio of experts from Trader Interactive will present four educational sessions during the 2020 RV Dealers Virtual Convention/Expo.

The virtual event is scheduled for Nov. 9-20.

Jason Groesser, vice president of analytics and data strategy at Trader Interactive, opens the presentations at 3:30 p.m. ET Nov. 10 with “2021 RV Trends to Watch: Business Impacts & How to Prepare.” Groesser will use data and trends collected from millions of real RV consumers to aid dealers in making more informed decisions for their 2021 strategies.

Simon Heseltine, vice president of audience growth at Trader Interactive, takes center stage at 11 a.m. Nov. 13 to talk about “Level Up: 7 Digital Tactics to Immediately Elevate Your Brand & Drive More Visitors to Your Dealership.” This session examines the importance of presenting a good website experience when attempting to get consumers to follow through by visiting a dealership.

Paige Bouma, executive vice president of sales and operations at Trader Interactive, will discuss “Influencing the RV Consumer Path to Purchase” at 2:15 p.m. Nov. 16. In this presentation, Bouma will begin by focusing on 19 digital touch points and help dealers learn the online tactics that will influence and engage their next RV lead.

Bouma returns at 1 p.m. Nov. 20 to discuss “Take Advantage of the New Normal: Marketing Tactics to Optimize your Rental Income.” The presentation will open with exclusive data on the RV renters’ demographics, shopping habits, and preferences.

The event also will include a pair of Vendor Training +Plus (VTP) sessions focused on ways dealers can improve their repair event cycle time (RECT).

IDS – Integrated Dealer Systems General Manager Frank Tamburrini and Product Manager Christopher Buzny will concentrate on “How to Improve Your Fixed Operations & RECT.”  The presentation will examine how IDS’ fixed operations toolset will help a dealership’s service employees work more effectively and collaboratively, so they can improve RECT.

In a separate session, CDK Global Lightspeed’s Product Manager Chris Hauck will deliver “Service Department: Increase Service Delivery Speed & Experience Using the LightspeedEVO CRM and DMS.” This session is designed to help dealers understand how to use technology to create an unparalleled customer experience in the service department.

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