RVIA examined the demographics of expandable travel trailer owners. Owners data came from the Go RVing RV Owner Demographic Profile. Expandable travel trailers are owned by 8% of RVers.
Young families make up 40% of expandable travel trailer owners, RVIA stated, while 52% are millennials and Gen Zers. Nearly a third (30%) are first-time owners.
Expandable travel trailers are used during 53% of owners’ vacation time, the profile found. The RVs are used most often in summer (83%), followed by fall (45%), spring (40%) and winter (26%).
More than half (58%) of expandable travel trailer owners prefer to stay at state parks or recreation area campgrounds, while 48% prefer national park campgrounds and 51% prefer private campground accommodations.
Alongside RV travel, 52% of expandable travel trailer owners also participate in outdoor sports, while 45% enjoy water recreational activities and 49% fish. Buyers listed their top three reasons for RVing as relaxing (20%), spending time outdoors (11%) and saving money on travel costs or adding additional adventure and excitement into their lives (8%).
Other outdoor recreational activities expandable travel trailer buyers bring with them include bicycles (39%) and kayaks (20%).
The study found 58% of expandable travel trailer owners are between the ages of 18-54 and 55% are female. Regarding employment, 22% are retired while 48% are employed full-time. The average annual income for 53% of expandable travel trailer owners is over $65,000.
