In its latest examination of demographics from the Go RVing study released in 2021, RVIA looks at the demographics of owners of sport utility camping trailers, owned by 6% of RVers.
Young families make up 33% of sport utility camping trailers owners, while 37% are first time owners. Just more than a third (38%) are millennials and Gen Zers.
Sport utility camping trailers are used during 55% of owners’ vacation time. They are most often used often in summer (83%), followed by fall (53%), spring (33%) and winter (20%). Half of sport utility camping trailer owners say they prefer to stay at state parks or recreation area campgrounds, while 36% prefer national park campgrounds and 36% prefer accommodations at private campgrounds.
Alongside RV travel, 43% of sport utility camping trailer owners participate in outdoor sports, while 45% go fishing and 33% enjoy water recreational activities. Owners’ top three reasons for RVing are spending time outdoors (54%), unwinding and relaxing (51%) and visiting a location with natural beauty (47%).
Other outdoor recreational activities they bring with them include bicycles (32%) and kayaks (16%).
When taking a look at demographics, the Go RVing study found 47% of sport utility camping trailer owners are between the ages of 18-54 and 62% are female.
Regarding employment, 33% are retired while 41% are employed full-time and 29% live with children in the home. The average annual income for 54% of sport utility camping trailer owners is over $65,000.
