Go RVing’s RV Owner Demographic Profile identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. It also offered a breakdown of different RV types and which demographics prefer different RV types.
Among the most common motorcoach type is the Type A motorhomes. Type A motorhomes are owned by 8% of RV owners. The vehicles most often are owned by three groups: the millennial/Gen Zers (35%), first-time owners (32%) and young families (25%), the survey found.
In terms of demographics, 40% of owners are between the ages of 18-54 and 66% are 55 and older. Less than half, 46%, are female. Many, 42%, are retired and nearly three-quarters (74%) live with no children in the home.
Among those who remain in the workforce, 58% of Type A owners make more than $65,000.
Type A owners most often travel in the summer (81%) or fall (57%) months, the survey found, with spring (46%) and winter (36%) less in use. Owners tend to use their RV 27 days of the year and use their RV during 61% of their vacation time.
More than half (59%) of Type A owners bought new RVs and most often stay at a private campground (55%), state park (47%) or RV resort (38%).
When they are on the road, Type A owners are most likely to engage in fishing (42%), outdoor sports (40%) and water recreational activities (27%).
Three-quarters of Type A owners said owning an RV simplifies travel. Likewise, 74% agree RVs make travel convenient for any age or physical condition.
