One week remains until RVIA’s in-person workshop that will spotlight RV owners who entered the market in the last year, along with those intending to buy.
The “Deep Dive into the Go RVing Owner Demographic Profile” event is slated June 23 at the Lerner Theater in Elkhart, Indiana. Participants can expect to receive “actionable insights” into how the RV industry and individual companies can keep demand momentum going.
RVIA revealed its panel of research, marketing and advertising experts who will lead workshop discussions:
- Ipsos’ Tim Reimer, who oversaw the Go RVing RV Owner Demographic Profile Study
- Annie Lopez Kiperman, who leads her agency, FCB, in Go RVing creative work
- Universal McCann’s Garrett Self, who manages Go RVing’s media purchases
- Cairn Consulting’s Scott Bahr, who conducted the 2020 RV Buyer Survey
The panel will be moderated by Go RVing VP of Brand Marketing Karen Redfern and RVIA Senior Director of Membership and Research Bill Baker. Panelists will discuss key research results and how to best use findings to create “impactful connections” through targeted messaging and customer service.
“This workshop is a must-attend for any RVIA member looking to better understand today’s RV owners and the best ways to reach and convert a more diverse customer in the future,” the association stated.
Workshop attendees are encouraged to join the RV Women’s Alliance (RVWA) “Drab to Fab” reveal event later that evening at the RV/MH Hall of Fame. Those who attend will be among the first to see the project’s final result.
The workshop is scheduled 1 p.m. to 2:30 p.m. EST June 23. Those interested can register here. The RVWA reveal event is scheduled 5 to 7 p.m. EST the same day. Those interested can purchase tickets here.
