RVshare, a community for RV owners and renters, named Melissa Fortenberry Chief Product Officer (CPO).
She most recently served as Vice President of Product, where she played a significant role in scaling RVshare’s business by driving product vision and strategy, RVshare said. Prior to that, she worked at vacation rental company HomeAway, also known as VRBO where she was VP of global partner and product marketing. She has 20 years of product management and marketing experience with a focus on online marketplaces
“Since Melissa joined the company in 2018, she has been instrumental in scaling RVshare’s business through a hyper-growth period and beyond,” said RVshare CEO Jon Gray. “I am honored to have her join me at the senior executive level of RVshare where I know she will continue to help the company level-up time and time again.”
Fortenberry has been instrumental in growing the business during her tenure, RVshare said.
RVshare is currently experiencing a nearly 40% increase in revenue from bookings this year compared to last year.
According to RVshare, she has been laser-focused on conversion, working to make booking an RV as easy as a hotel or rental car. With Fortenberry spearheading initiatives that have dramatically altered the way RVshare customers interact with the marketplace, more than 94% of reviews were 5-stars in 2021, the company said.
“RVshare has the incredible opportunity to make RV rentals a mainstream travel category,” Fortenberry said. “With my team of fiercely dedicated and goal-driven product managers, product marketers, and designers I am proud to build on the exceptional work that has already been done to help families explore the outdoors and create memories of a lifetime.”
RVshare is a peer-to-peer RV rental marketplace. With more than 100,000 vehicles available, RVshare’s diverse inventory ranges from affordable travel trailers to luxury motorhomes. Access more information about RVshare
