Sobel University’s Preferred Client Services have expanded.
Sobel University President Jered Sobel said the changes will help dealerships improve the quality of after-sale follow-up and strengthen long-term customer relationships.
Sobel University said new RV customers’ growth has shifted the priority of follow-up. Customers want personal connections with their dealership, Sobel said, and generic email blasts are no longer being opened at the same rate.
Sobel said the university invested in research to develop customized content that helps dealerships maintain long-term customer relationships.
“Our focus has always been on delivering tools and training that meet the real needs of dealers,” Sobel said. “Generic communication just is not effective anymore. Customers want to feel connected long after the sale, and these changes make it possible to create that connection in a consistent, professional way.”
To test these solutions, Sobel University recently completed a three-month pilot program with its Premium Mail Prep Services.
Sobel said dealers on the program appreciated the customizable approach, which was designed to improve the ease and quality of after-sale follow-up. Sobel said feedback confirmed that these changes made it easier to connect with customers in a way that is personal, effective and consistent.
Next week, Sobel University will be at booth No. 402 at the Hall of Fame Suppliers Show in Elkhart, Indiana, to provide more information on its programs.
